x-Vogue editor Carine Roitfeld has moved from magazines into advertising it would seem after working with Mercedes Benz on a new concept commercial for their S-Class model that is tres chic and oh so fashion dahling. Featuring model Sui He wearing an incredible fitted dress and flowing black cape combo designed by Roitfeld herself, the effect is certainly dramatic.
Also collaborating on the project was V Magazine founder Stephen Gan, as well as photographers Max von Gumppenberg and Patrick Bienert, who all contribute to this super stylish if not substance free short, that at least looks the part if nothing else. Whether or not the fashionable people the luxury car manufacturer are targeting will fall for this glossy offering will remain to be seen but the one thing that undoubtedly shines through is Roitfeld’s impeccable taste, which perfectly translates on screen.
This may be no Tony Scott meets Saab but if it’s the impetus Roitfeld needs to give us the fashion line we so desire then we’re definitely all in favor.
Here we present the second part of banned controversial commercials
Axe is pretty famous for many controversial commercials which in many cases were banned in some countries. Below one of them
Banned MasterCard “Blow Job” Commercial Is Priceless
Teresa Moore stops stops traffic, shoot with a hidden camera
This is the 90s commercial for French Connection which hit all the major newspapers headlines with the controversial lesbian kiss.
The vast amount of public complaints about the commercial nearly had it banned.
Take a look at some of fashion campaigns that were banned in the UK and elsewhere.
Tom Ford: Shot by Terry Richardson in 2007, this provocative Tom Ford campaign was criticized for its pornographic approach and was subsequently banned in several countries.
Levis: Banned in the UK, this advert from Levis went viral online. Featuring a supposedly blind man watching a woman strip in a public toilet, it has had over 26 millions views to date.
Part of Diesels ”Kick Ass” campaign. With the tagline ”Diesel Sneakers. Not made for Running. (Great for Kicking Asses)”, it was never released on TV but went viral online.
More at: Hunger TV
Beyonce’s full summer ad campaign for H&M has been revealed, and she is definitely beach-body ready.
In a campaign titled “Beyonce as Mrs. Carter in H&M,” shot by Inez van Lamsweerde and Vinoodh Matadin, Beyonce shows off her post-baby body in an array of colorful H&M swimwear cover-ups.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind,” said Beyonce. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign, which was shot in the Bahamas earlier this year, will help promote her upcoming world tour. A full TV spot will also join the print campaign, and will feature a new song, “Standing on the Sun.”
Check out the complete photo shoot here.
Beyonce Knowles ad campaign for H&M Credit: Courtesy of H&M
Fashion film has evolved beyond videos of catwalks – and the big labels are starting to take notice
A blonde woman in a red fetish-style bikini moves to the slow beat of Love To Love You and an undercurrent of soft, ecstatic moans. She talks quietly in voiceover about her muscle-bound body: ‘I feel different to most women – stronger, leaner.’ She performs bicep curls with sculpted gold weights, the moans become louder.
Directed by Elisha Smith-Leverock, I Want Muscle won Grand Prize at last year’s ASVOFF Fashion Film Festival. Female bodybuilder Kizzy Vaines wore clothes by David Koma, Husam al Odeh, Lyall Hakaraia and Maria Francesca Pepe. The aim of the three-minute short, says Smith-Leverock, was to ‘play with taboos and gender stereotypes and to explore a different kind of female beauty’.
This weekend, the fifth ASVOFF film festival takes place at the Pompidou Centre in Paris. Over three days, visitors will be treated to filmwork as equally provocative and polished as Smith-Leverock’s.
Launched in 2008, ASVOFF has almost single-handedly encouraged an industry to reconsider the way it presents itself in film.
‘Fashion film is a vibrant, relatively new applied art form with huge potential,’ says founder Diane Pernet. ‘We’re still exploring exactly what the parameters are but I suppose the easiest way to define it is this: film where fashion is the protagonist, rather than a prop.’ (….)
Read more here (….)
We are continuing our work on car commercials. See our new clips:
More clips at Signature Car Hire YouTube Channel