x-Vogue editor Carine Roitfeld has moved from magazines into advertising it would seem after working with Mercedes Benz on a new concept commercial for their S-Class model that is tres chic and oh so fashion dahling. Featuring model Sui He wearing an incredible fitted dress and flowing black cape combo designed by Roitfeld herself, the effect is certainly dramatic.
Also collaborating on the project was V Magazine founder Stephen Gan, as well as photographers Max von Gumppenberg and Patrick Bienert, who all contribute to this super stylish if not substance free short, that at least looks the part if nothing else. Whether or not the fashionable people the luxury car manufacturer are targeting will fall for this glossy offering will remain to be seen but the one thing that undoubtedly shines through is Roitfeld’s impeccable taste, which perfectly translates on screen.
This may be no Tony Scott meets Saab but if it’s the impetus Roitfeld needs to give us the fashion line we so desire then we’re definitely all in favor.
Beyonce’s full summer ad campaign for H&M has been revealed, and she is definitely beach-body ready.
In a campaign titled “Beyonce as Mrs. Carter in H&M,” shot by Inez van Lamsweerde and Vinoodh Matadin, Beyonce shows off her post-baby body in an array of colorful H&M swimwear cover-ups.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind,” said Beyonce. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign, which was shot in the Bahamas earlier this year, will help promote her upcoming world tour. A full TV spot will also join the print campaign, and will feature a new song, “Standing on the Sun.”
Check out the complete photo shoot here.
Beyonce Knowles ad campaign for H&M Credit: Courtesy of H&M